Sometimes when I tell people what I do for a living they don’t really get it. I mostly get responses along the lines of, “So you play around on Facebook all day?” or “All you do is write a status update?” or “You better start looking for a new job, because that won’t last.” While all of those statements are vastly untrue, the worst is the assumption that I will be out of a job when this “social media fad” is over. Social media is not a trend or something like Giga Pets that we will all get really excited about (I wont lie. I had a dog and a pony..it was awesome.) and then discard and completely forget about after a few years.
Admittedly social media is entertaining, it is fun to see what your high school friends are doing or to be able to watch your cousin’s baby grow up from 500 miles away, but social media has also changed marketing and the way you can build relationships with your customers. Here are a few reasons why social media is going to stick around (especially for businesses):
• Simple to Learn.
Unlike other forms of marketing online that require a lot of technical details and understanding, social media is relatively easy to implement once you learn the basics. It’s just a matter of defining your message, finding your audience and spreading the word. And most importantly, being social!
• Can connect you directly with your target market.
Small business owners are always looking for ways to meet the needs of their market. It might take months or years to develop a relationship with a member of your target market via email marketing. But social media is like personal networking on hyperdrive. You can connect with your market in real-time on issues that they care about and become part of their trusted network of friends and advisors.
• Helps build consistency.
When it comes to marketing your business online, consistency is key. Inconsistent marketing efforts will produce disappointing results. Fortunately, social media makes it easier than ever before to be consistent with marketing. You can set up your updates ahead of time – a week at a time – and let them run automatically. This consistent presence helps build your brand and produces better results.
• Makes businesses more personable and approachable.
Other forms of online marketing can put layers between you and your ideal customers. But with social media – you’re right there! You get to see what they are up to, what they are reading and what they care about, and they get to know you too. It’s win-win!
What does this mean for your business? When used correctly, social media can create more visibility, opportunity and profits for your business. Take the time to research your target market and see how they are interacting on social media so that you can determine how best to use this tool to achieve your goals.
If you aren’t using social media for your business. Run – don’t walk – to the nearest computer and if you need a little help along the way we would be happy to help you get started.
Are you using social media to promote your business? What do you think is the value of having your business on social sites?
RICHMOND FORD LINCOLN JOINS FORCES WITH SOCIAL.MOTIVE
Arlington, TX, July 28, 2011 –Social.Motive, an Arlington, Texas-based Social Media Marketing company, recently announced the signing of its newest client, Richmond Ford Lincoln, a 5 time Ford President’s award winner . Effective immediately, Richmond Ford Lincoln has retained Social.Motive to integrate its Social Media platform with Traditional Advertising and grow its Social Media Marketing program.
“We’re excited about working with Richmond Ford Lincoln because they carry a great selection at great prices, and that gives us something to talk with customers about.” stated Ron Wheeler, Owner of Social.Motive. “Social Media is a great fit for their business, because building relationships is key. We are excited they have selected our company to deliver their message.”
About Social.Motive Social.Motive provides Social Media Marketing expertise including: Facebook, Twitter, Blogging, Newsletters, Social Events, Social Promotions, SEO, Reputation Management and other social networks for business. For more information, visit social-motive.com
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Contact Name: Brandi Hodge, Social Media Director
Telephone: 800.678.7822
Email: bhodge@wheeleradvertising.com
One of our clients, Hemlock Hill RV in Connecticut, has embraced social media and are always up for new and fun ways to to interact with their customers and future customers. Since signing up with Social.Motive in November, they have done multiple contests, giveaways, sale promotions, a Disney Sweepstakes, and plan on doing a Facebook charity drive in the near future.
Many businesses pages run contests, but what makes Hemlock Hill RV’s social media program stand out?
Targeted Facebook ads
Many people think that the more people a Facebook ad is targeted to, the better. And while I think this could apply to some general businesses, many need to target the niche group that would actually purchase what you are selling. In the case of a RV dealership, I narrow down who our ad is shown to by only displaying it to people in their target demographic (which can be narrowed down by age, sex, location) as well as targeting individuals who have listed on Facebook that they like RVing, Road Trips, Camping, etc. This makes the pool of people that I show the ad to significantly smaller, but the chances of the ad catching their eye is much higher than say a 17 year old girl who has never camped before and would not buy an RV in the near future.
Fun and interactive contests designed to get fans to spread the word about Hemlock Hill Rv’s Facebook page
Everyone knows that contests and giving away prizes are a great way to gain fans to your page. But how do you get the fans to spread the word to their friends and family about your Facebook page and the contest you are running? By getting them involved! Hemlock hill recently ran a recipe contest where 10 fans submitted a recipe to the Facebook page. To determine the winner, the contest participants had to get their friends and family to vote on their favorite recipe, and the recipe with the most votes would win a RV tailgating grill. Hundreds of new fans came to the page to help their friends and family win the grill. We have also done this with ipads and photo contests as well.
Informative blogs that relate to the readers that are not retail driven
These blog posts provide excellent content to your Facebook and Twitter followers without trying to sell them something on every post. These blogs help SEO, makes the dealership look like experts on many different topics, allows different content to be posted every day and more. Every blog post links back to the businesses website, which helps drive people to find out more about the business.
These are just a few examples on why Hemlock Hill RV’s social media program has worked for them. Social.Motive is constantly evolving and coming up with new and exciting ideas to help businesses shine in social media.
I’m a self-proclaimed MSN nut. It’s the first website I look at every morning, and it’s likely one of the last ones I see at night. Throw in my multiple visits throughout the day and you have some idea of how much I need it. The content is refreshed every few hours and it just has a way of being able to read my mind, of knowing what I care about.
So when I saw an article entitled Seven Things Women Do On Facebook That Guys Hate I was more than a little intrigued. That got me thinking. I get questions all the time from people who want to know the difference between this network or that. They always want me to choose sides and I never can. I tell them that both networks are great for different things and very different audiences.
On a personal level, I’m feeling very chatty and random, Twitter’s a better outlet for that. If there’s something I want to broadcast/don’t mind people knowing I post it on Facebook. Facebook has more functionality, but the limited functionality of Twitter makes it more reliable than Facebook. (ie. When someone wants to know if Facebook is down, the first place they check is Twitter) It’s updates are live and I can see what people around the world are discussing at that moment. With Facebook, I have to wait until news reaches my circle of friends.
I could go on and on about both of these, because technically, they’re both my job — along with a bunch of other sites. But I thought it would be more fun to make a list of things you can do on Facebook that Twitter hates!
Place ads
Quantify Reach and Frequency
Track fan demographics
Send messages to people you’re not connected to
Download albums or print them via online retailers like Snapfish
Interact with people’s statuses without alerting everyone
Go over 140 characters in an update.
For businesses still trying to make sense of Social Media, it takes a little while to “get it”. However, once you do ‘get it’, you can find uses you’ve never considered. With lots of attention and a little elbow grease, sites like Facebook and Twitter can build your business exponentially.
And, in case you’re wondering, here’s the article I was reading:
1. Getting All CIA On Us
“I hate it when women turn into ‘spies’ and go digging into your older posts/pictures trying to find dirt, and then ask you about the women they don’t know. It’s as if they’re trying to catch you in some secret affair! Look, if it’s out there for you/all too see, I’m obviously not hiding anything!” — Mike, 32
2. Making That Duck Face
“I cannot stand when women post thousands of goofy faced pictures — especially that fake puckered lips pose. It’s sooooo fake. Whatever happened to smiling?” — Cameron, 30
3. Opening The Vault
“No one wants to know how closely your life resembles the Jerry Springer show. Keep all those ugly details to yourself, please!” — Daniel, 34
4. Writing Man-Hating Status Updates
“It’s a huge downer when women vent about men in their status updates — how we’re all liars and cheaters. It’s just not true! Cut it out, already!” — Al, 25
5. Posting Self-Portrait Albums
“I find it really lame when a girl has nothing but pictures of herself on her profile. It makes me think she has no friends. It seems kind of pathetic, and seriously vain.” — Raul, 24
6. Doing Premature Relationship Publicity
“This one girl I was hooking up with changed her main profile picture to be a picture of the two of us together. It was way too soon — and I was still dating other girls, who had a lot of questions after that!” — Mike, 27
7. Showing “Artsy” Pictures
“What’s with girls posting pictures of their feet these days? Who wants to see gross toes in a picture of a nice pool or an ocean? It makes zero sense.” — Jesse, 28
Social Media Marketing is important for an business if they want to be successful. I have some tips here that will help you have a more successful social program. These tips will work for any business. Many companies get into social media on their own and aren’t really sure how they should be using it effectively. Just having a Facebook page doesn’t mean you are in social media. Social media marketing is a hourly, daily thing… You have to pay very close attention to what’s going on, on your accounts.
1. UPDATE UPDATE: This should be common sense but you’d be surprised at how many businesses have a Facebook Page or a Twitter profile and don’t update it at all. You should be posting on Facebook at least 1-3 times a day and on Twitter at least 3-6 times a day. I don’t typically post on the weekends unless it’s a holiday that needs to be recognized. If you aren’t active on your account then what makes you think anyone would want to follow you?
2. STOP PITCHING: Don’t pull a Nolan Ryan! Just because people are following you doesn’t mean they want to buy your product today. Social media is about connecting and building relationships so that when the follower is in the market they think of you first. So try not to pitch them every single day.
3. COMMUNICATION IS KEY: There may be a time when you are overloaded with comments, retweets, likes, replies and more. If you can’t take the time to communicate with everyone who is communicating with you then social media may not be the right place for you. It’s so important to communicate with each and every follower or fan that takes the time to communicate with you. You need to show just as much interest in them as they are you.
4. WATCH WHAT YOU SAY: Here’s the thing… What happens on the internet… Stays on the internet. Therefore it is imperative that you choose your words wisely and make sure that even though something may be funny to you, you could be offending someone else. When you are responding or posting a comment just make sure to slow down for a second and think about what you are saying. On that note if you hire someone to help you, you should make sure that you trust them completely and make them 100% aware of what your company is about and what you are striving for.
5. BE CLASSY: There will inevitably be a time when you will have an irate customer on your hands. The truth is you can’t make everybody happy no matter how hard you try. So when you have a situation on your hands with an angry customer who has taken to the internet in a game to smear your name make sure that you handle it with the utmost class. Again, everything that is on the internet becomes public record. Fighting hate with hate will only make your company look worse. If you can make the situation better that is what should be done. Respond to them in a timely fashion, don’t delete their comments but address their comments, apologize, offer to make it right. When your other fans and followers see you taking this approach they will be proud of you. The one and only reason that I have ever deleted a comment is when foul inappropriate language was involved and that rarely happens.
6. LINKING: Whenever you are perusing the internet and find something fun or interesting that is relevant to your business you should share it. Linking creates a web of networks. Link them to your Facebook or your Twitter and tell the whole world why you are posting it.
7. SHARE SHARE SHARE: People love to talk, and tell others about their lives. So it’s only natural that you would want to brag about your business…. and guess what… people love that! I had a client back in February that had a big BBQ for all of his employees. I was invited to attend so I went with my camera and took 100′s of pictures. I uploaded those pictures to Facebook and our Facebook fans loved it. It gave them an opportunity to see what goes on in our lives when we aren’t working. Think about it! On your own personal Facebook profile you share your thoughts, pictures and such so why not on your business page? This will create interaction and interaction is key in social media.
8. TRENDING: Start a trend… Every Friday for one of my clients Classic Chevrolet I post a picture of a Chevrolet and I have a caption contest. At first it started off with just a few captions and maybe a few likes… Now I am up to 50 comments every Friday or more and people wait for me to post the Chevy Caption Craze. It’s genius! Maybe every Monday you post a picture of some drink that your bar makes. Get your followers to guess what’s in it for a free beer that night.
9: WHERE’S YOUR BLOG: There is a lot of hard work that goes into blogging. Trust me I know…. I have 10 clients I blog for plus my own personal blog. I must admit my own personal blog doesn’t get the attention that it needs most of the time. The point is that it’s hard work and you should share it. Link to your blog from your Facebook or Twitter and show your fans and followers that you are writing entertaining, engaging and informative posts for them to read. They will love it. Just make sure that you don’t post about your blog every day. That will drive people insane… So make sure you mix it up.
10. SPREAD THE NEWS: If you have a Facebook, Twitter, Blog, Youtube etc… Tell people about it! No one will ever know that you are in social media if you don’t tell them. I have it on my website, my blog, my Facebook, my business cards, POP in the office. I’m telling you I let everyone and their mama know where they can find me and you should to!
I hope that you really take these suggestions to heart and remember social media is supposed to be fun!! Don’t stress out, don’t over analyze just engage, entertain, inform and by all means make new friends!
Content is key when it comes to your social sites. Whether a reader finds your contest useful, funny, entertaining, boring, or uninteresting can mean the difference in hundreds of fans and impressions. You can make your content funny (and you should), but always make sure the content you choose is relevant to your target audience.
Providing content that people want to read can help increase traffic to your sites and attract and retain a healthy following. Sometimes coming up with fresh and valuable content can be a challenge, but there are a couple of ways/sources you can use to prevent every running out of something new to say.
RSS Reader: Scan It Daily
A great way to get fresh ideas and inspiration is to sign up for a free RSS reader such as Google Reader. Then use the Google Blogs search option and search blog directory sites such as Technorati and Blogcatalog for blogs that are relevant to your product or service. When you find what you’re looking for, simply subscribe by clicking on the RSS feed and adding it to your reader.
Organize your feeds into folders and sort by category for easy scanning; you can combine topics you find in your industry’s blogs with your own commentary to create posts that stand on their own.
Make Every Employee a Marketer
Encourage employees to contribute to your blog by writing posts on a topic of interest in your industry. Ask your customer service and sales teams about their most frequently asked questions, then have them write blog posts about the solutions. Creating a simple blog template for employees to use can be a great tool to eliminate any objections to writing a post.
Forums
If social media has a grandfather, its name is Grandpa Forum. These open and free discussions are a fantastic way to find out what’s going on in your niche. A simple search on Google for “<your topic> + forum” will yield thousands of results.
Crowdsource
Post a social networking status or blog asking your audience for content topics and suggestions. Online survey and polling tools can be invaluable resources for collecting and prioritizing these ideas in an organized way. Embedding a survey or poll directly into your website or blog engages your audience in real time, and lets their voices be heard. You can also launch a survey or poll directly in Facebook, Twitter and LinkedIn asking for feedback.
Google News
Want to keep your content relevant to current events and hot topics in the media? Sure you do. Google News aggregates headlines from news sources worldwide, groups similar stories together and displays them according to each reader’s personalized interests.
Simply search for keywords related to your industry and click on the news. Scanning the results will immediately provide you with headlines to tie your topic to what’s happening in the world.
Frankenblogging
“A Day In The Life” is one of the Beatles’ most influential songs and it came together with two seemingly unrelated bits, one written by John, the other by Paul. This is a perfect example of how bringing together two distinct segments written independently of one another can spawn greatness.
Like most bloggers, you probably have a growing number of half-written posts. The idea here is to find a common theme or link between two of them and combine. For example, I took a half-written post about identifying influencers, combined it with another half-written post about using Twitter lists, and came up with a fabulous post about finding influencers on Twitter and following them efficiently using Twitter lists.
Facebook is FUN! It’s supposed to be a place to meet people, reconnect with people, stay in touch with people and build and nurture relationships. Facebook pages really give you and your business an opportunity to do this with your customers future, past and present. I wanted to share with you today a few tips from Mashable about some different ways that you can help liven up your businesses Facebook page and create more interaction. These days it’s not about the number of fans you have but the number of interactions that you get from the fans that you do have. I truly believe it is QUALITY over QUANTITY.
First: Show off your customers!
Classic Chevrolet in Grapevine, TX is the #1 Volume Chevy dealer in the United States loves to share pictures on their profile of their newest customers with their new Chevy. This really makes the new car owner feel like they are becoming a part of the Classic Chevy family in a newer way. Now he can brag about his new Chevy on not only his Facebook Profile but on Classic Chevy’s Facebook Page.
Second: Have a sense of humor!
Did you know that a little bit of humor and a big smile can go a long way? Here you can see that I was at a Rangers game and just so happened to come across this Classic Chevy Texas Rangers Camaro sitting on the stand. We’ve been collecting entries for the big giveaway for the last year. I took a picture of the Camaro from my cell phone and uploaded it straight to Facebook with the caption, “At Rangers game…..Me Likey!” This simple picture and post resulted in a very nice amount of interactions from the Classic Chevy fan base.
Third: Give them something to read, consume, and comment on!
It is so important to be able to provide fun, entertaining, engaging stories for your customers and fans to read. That’s why the blog comes in handy. You don’t want to drive people away from your Facebook to someone else’s blog or website. Creating your own blog and writing your own stories allows for your fans to be driven in a circle around your company and brand. In this particular picture above I had written a blog about a Chevy Camaro that has 30″ wheels. It just so happens that Classic Chevrolet has a very heavy Camaro following on their Facebook page. As you can see this blog post to the Facebook page resulted in over 100 blog views, 16 comments and a really good amount of interaction.
Fourth: Ask Questions!
One of the great things about Facebook’s new questions feature is that is allows for one question to become viral in a matter of minutes which could result in a huge spike in Facebook “Likes.” For instance, in the picture above I asked the Classic Chevrolet Fans if they were stranded on the side of a busy freeway with a flat tire what would they do. I put 6 different options in the question for them to respond to. We had over 52 votes that day and added roughly 10 fans. It’s a good way to get people talking. Once a Facebook user answers the question it will show up in their news feed. Then another Facebook user will see it and if they click on the question they can see who originally asked the question and decide they want to be a fan of them.
Fifth: Take them behind the scenes!
Classic Chevrolet in Grapevine does more than just let you see videos of their service dept, waiting areas etc. They also like to pul pranks on their fellow colleagues. Classic Chevrolet in Grapevine has a relaxed, laid back, non-threatening sales approach. I think this video clearly shows that they are having fun at doing their jobs. When I wrote a blog about this and posted it to the Facebook page they received great comments and wonderful interaction.
So in conclusion there are a few things you can do to liven up your Facebook page and make it more fun and entertaining. The whole point of social media is relationship building and bonding. No one wants to bond with a company that’s stuffy.
The Facebook algorithm is affecting SEO, which means that your Facebook posts need to spark fan interaction. The more interaction that you get on your posts, the better your SEO results will be. Steve Allan, Social Media specialist at SMThree, has outlined how important this is, and how to connect with your fans to create the important interactions on your page.
The one item that struck me is how Facebook likes will now start affecting search results. That means the more times you can get your fans and followers to respond to your content the more likely you are to affect your SEO- at least on Bing. We have known for quite some time that Facebook’s Page Rank algorithm is affected by audience interaction. Now, this interaction has taken on greater importance.
Which leads to the obvious question – how do I get my followers to click “like” on my content?The answer is simple while the process is exceedingly complex. Connect with your followers on an emotional level and they will respond. See how easy that is? All you have to do is create content that touches someone.You can say resonate or engage or interact but the bottom line is you have to give them something that they care about.
Of course, doing that is what separates the great communicators from the average posters. Great communicators know how to reach inside an audience and cause action. And we know that every action causes a reaction (Wow, high school physics finally came in handy).
The question for you, Mr. or Ms. content Creator, is – exactly how do I do that? Here are a few ideas that will get you started:
Think like your audience – Whatever you have to say about your brand is really meaningless to me. It is your job as the content creator to craft your message in a way that has relevance to me. The easiest way to do this is to examine how you feel about content you interact with ON YOUR OWN TIME. Examine your personal interactions in social media. What makes you respond? What makes you click away?
While it would be incredible arrogant for anyone to presume they know exactly what their audience is thinking at any given moment, this process will help you to get outside of yourself and gain a different perspective. The biggest mistakes I see in content is inward focus. Telling me who you are – alone- does not create an emotional bond. Telling me how what you do is meaningful to me is the beginning of a beautiful friendship. Understand emotion – When I say the word “emotion” the visceral reaction is usually “love” or some other soft, tender, personal feeling. Emotions run the gamut from fear and rage to amazement and humor. We can be equally touched by a drama or a comedy. Our interest can be piqued by facts or questions. Tapping into emotion means you are getting someone to pay attention.
So, when you are crafting content ask yourself this question – How do I expect my audience to react to this? If you can’t see an emotional connection between what you are writing and what they are reading – re-write!
Don’s ask, do tell – The biggest mistake I see in content creation is asking for responses. While it is important to “ask for the order” the question alone will not elicit a response. You have to give them a reason to respond. That goes back to that whole emotional thing.
“We just got in a shipment of new shoes. What kind of shoes do you like?” That is not the kind of content posting that will get a ton of likes. You haven’t motivated anyone to respond. You just asked a question.
“Studies suggest that shoes lose most of their support after about a year of walking. How old are yours?” This sets up a situation that makes someone think. Even if they don’t respond you have cut through the clutter and made an impression.
Manage expectations – Even the best content will only get about a 1% response from your followers. If your Facebook page has 5,000 fans your best posts will likely garner 50 likes and/or comments. This is why growing a fan base is so important. It is also why great, emotional content is so important.
Know your voice – The beauty of social Media is that you can humanize your brand unlike never before. This applies to small businesses and non-profits alike. Develop your style. Realize that everything you post does NOT have to be of monumentous importance. Strive for a balance between the frivolous and the essential. Find that mid-point between having fun and delivering value.
Do you still have questions on how to incorporate your social media and your SEO efforts? If so, contact Social.Motive and we will put you on the right track!
Earlier today I looked over one of my clients’ (a local trade show) analytics and felt fairly good about what I saw. After about 8 months of working with them, there are about 1,300 Twitter followers, 500 Facebook fans and thousands of blog views every month. Because this client receives a good amount of interaction on every medium and has been proven to gain new customers from their Social Media program, I didn’t think there was any cause for alarm… Boy was I wrong!?!
I learned they were not at all impressed with what their social network was doing for them. Despite the new business, positive buzz and relationships built with new and existing customers, they felt they should have “thousands of fans” by now! Needless to say, this way a complete departure from the social media goals we’d set months ago. Somehow, amidst a change in leadership, the goals had been changed without consideration for the business they were in, their competitors, their promotional budgets, etc. As a result, there is an almost rabid desire to grow fans and followers just as quickly as a national manufacturer. The problem is large quantities of followers on Twitter, fans on Facebook, and Connections on LinkedIn do not necessarily equate to higher sales conversion rates.
However many business owners who engage in social media spend time striving ONLY for high connection numbers only to feel cheated when the sales do not follow. Especially when organizations like Syncapse and CMB say that 51% and 67% of Facebook and Twitter users respectively were more likely to purchase from a company since becoming a fan/follower. These statistics are accurate, but readers miss one key component — quality.
A quality network is better than one with just a large quantity. They’re connections who:
Have purchased your company products/services in the past.
Have purchased a competitors products/services in the past.
Have never purchased your products/services, but has acknowledged a need for them.
Having connections that fall into on of these categories enables businesses to send targeted messages to their followers. Those same targeted messages are delivered to people actually interested in your products or services. That’s how the lead to conversion process begins!
By investing time to develop campaigns and messages to attract and convert quality connections, you can harness the power of social media.To re-evaluate your social strategy, find out if your company is:
Creating campaigns that give incentives for recommending the site to others who subsequently become customers.
Gaining insights from individuals who are not customers to understand why and/or what can be done to gain them as a customer.
Of course there will be some who will follow you to compare prices or because they like graphics on your Facebook Fan Page or Twitter skin. Take the time to listen to them so that you can provide better products and services to your existing customers. Quality connections will spread the word about your products and services providing your business with more leads. That is the heart of word-of-mouth marketing!
Businesses are planning on spending more money this year in social media than ever before! This most likely includes your competitors. You want to make sure that you are balancing your marketing funds between traditional advertising and social networking so you have the optimum reach on your customers.
An overwhelming number of marketers consider social media to be integral to their strategies this year, and 70% plan to increase their social media budget by more than 10% this year, according to a poll from Effie Worldwide and Mashable.
The poll, given to a group of ad agency executives and marketers from firms such as Bank of America, Colgate-Palmolive and Mini USA, among others in February, also found that the primary social media goal is to increase Facebook “Likes.”
Speaking on behalf of themselves and their clients, group members reported that social networking would take 11.9% of their overall budget this year compared with 13% for TV. That figure should be taken with a grain of salt, however, since $68.7 billion was spent on all TV advertising last year, compared with just $26 billion for Internet advertising, according to the Internet Advertising Bureau.
Much of that spending will go toward trying to find new Facebook fans, which 35% of respondents said is their main goal in 2011. “Increase our presence on mobile” was number two on that list, coming in at 22%.
Other findings:
Brands that were cited for “effectively getting their message across via social media” include Old Spice (chosen by 15%), Pepsi (8%), Starbucks (7%) and Ford (6%).
50% of respondents said they use a mix of in-house and agency to handle social media outreach.
80% said they were planning iPad-based advertising and/or an iPad-based app this year, while 20% said they were “not planning much” of either.
87% said social media was “important” or “very important” to achieving their biggest marketing goal this year.
Social.Motive is a collaboration of 3 national advertising agencies. Our sole purpose is to provide the very best social media solutions to companies needing assistance in the vast Social Media world.
Here you can read blogs from our Social Media Directors David O'Hearn, Kate Carroll, Michelle Gamradt, and Shalanna Clark.
If you have any questions or suggestions on how we can improve this site feel free to email us at TheSocialMotive@Gmail.com
