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Excitement Over The Instagram Purchase

Most of us have heard by now- this past Monday (April 9th) Facebook paid $1 billion in cash and shares to buy the hot photography App Instagram. I have had Instragram for at least 6 months now but just recently started “sharing” photos on it. I instantly got hooked when I realized that it possessed [...]

The Truth About Facebook Timeline for Business Pages

How does it affect my business’ Facebook page?   Facebook has done it again; this time they have updated the look and feel of business pages to reflect the the new “Timeline” format. And as always there are people who are both intrigued by these changes (they believe that it will have a positive impact [...]

Why Social Media Isn’t Going Anywhere

Sometimes when I tell people what I do for a living they don’t really get it.  I mostly get responses along the lines of, “So you play around on Facebook all day?” or “All you do is write a status update?” or “You better start looking for a new job, because that won’t last.”  While [...]

Richmond Ford Lincoln Joins Social.Motive

RICHMOND FORD LINCOLN JOINS FORCES WITH SOCIAL.MOTIVE Arlington, TX, July 28, 2011 – Social.Motive, an Arlington, Texas-based Social Media Marketing company, recently announced the signing of its newest client, Richmond Ford Lincoln, a 5 time Ford President’s award winner . Effective immediately, Richmond Ford Lincoln has retained Social.Motive to integrate its Social Media platform with Traditional [...]

Hemlock Hill RV- A Social Media Success Story!

One of our clients, Hemlock Hill RV in Connecticut, has embraced social media and are always up for new and fun ways to to interact with their customers and future customers.  Since signing up with Social.Motive in November, they have done multiple contests, giveaways, sale promotions, a Disney Sweepstakes, and plan on doing a Facebook [...]

7 Things You Can Do on Facebook that Twitter Hates

I’m a self-proclaimed MSN nut. It’s the first website I look at every morning, and it’s likely one of the last ones I see at night. Throw in my multiple visits throughout the day and you have some idea of how much I need it. The content is refreshed every few hours and it just [...]

Rules To Remember For Social Media Marketing

Social Media Marketing is important for an business if they want to be successful. I have some tips here that will help you have a more successful social program. These tips will work for any business. Many companies get into social media on their own and aren’t really sure how they should be using it [...]

Finding Fresh Content For Your Social Sites

Content is key when it comes to your social sites.  Whether a reader finds your contest useful, funny, entertaining, boring, or uninteresting can mean the difference in hundreds of fans and impressions.  You can make your content funny (and you should), but always make sure the content you choose is relevant to your target audience. [...]

Want To Liven Up Your Facebook Page?

Facebook is FUN! It’s supposed to be a place to meet people, reconnect with people, stay in touch with people and build and nurture relationships. Facebook pages really give you and your business an opportunity to do this with your customers future, past and present. I wanted to share with you today a few tips [...]

Getting Your Fans to Like Your Posts Will Result In Better SEO

The Facebook algorithm is affecting SEO, which means that your Facebook posts need to spark fan interaction.  The more interaction that you get on your posts, the better your SEO results will be.  Steve Allan, Social Media specialist at SMThree, has outlined how important this is, and how to connect with your fans to create [...]

It’s a numbers game…isn’t it?

Earlier today I looked over one of my clients’ (a local trade show) analytics and felt fairly good about what I saw. After about 8 months of working with them, there are about 1,300 Twitter followers, 500 Facebook fans and thousands of blog views every month. Because this client receives a good amount of interaction [...]

Don’t Be Left In Your Competion’s Social Media Dust!

Businesses are planning on spending more money this year in social media than ever before!  This most likely includes your competitors.  You want to make sure that you are balancing your marketing funds between traditional advertising and social networking so you have the optimum reach on your customers. An overwhelming number of marketers consider social [...]